These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

Ben & Jerry’s has discontinued their email marketing campaigns in favor of social media, asking subscribers to connect with them via Facebook and Twitter. >> HubSpot Blog

To promote the recent opening of “Sorcerer’s Apprentice” in theaters, Disney became the first to try out Twitter’s new @EarlyBird service. >> Advertising Age

In his BlogWell Seattle case study, Xerox’s interactive and social marking VP, Duane Schulz, shares how they used a product launch to engage the entire company in social media. >> Vimeo

Barbie has joined Foursquare! In celebration of Mattel’s new Barbie Video Girl doll, she will use the social media site to promote location-based scavenger hunts. >> Online Social Media

Pfizer is the first company in the regulated industry to launch a social media channel on SlideShare, the world’s largest online community for sharing presentations. >> Business Wire

From content to metrics, Doug Webster, director of strategic communications at Cisco, talks about implementing an effective social media strategy. >> Econsultancy

GE’s private online community, MarkNet, provides a forum where the company’s 5,000 global marketing professionals can share best practices, interact, and build relationships. >> CNBC

Director of e-commerce and online marketing for Wyndham Hotel Group, Matthew Petitjean, answers questions about using social media in the travel industry. >> Hospitality Net

Thomas Hoehn, director of interactive marketing and convergence media at Kodak, shares how the brand got started in corporate blogging and talks about engaging with BtoB and consumer audiences. >> BtoB

Campbell’s used Facebook to launch a new sampling campaign for their V-8 Fusion juice drinks. Consumers who friend their page will get the chance to receive a sample of the brand’s new V-8 Fusion + Tea. >> PROMO

Disclosure: Xerox, Pfizer, Cisco, and GE are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In her BlogWell Seattle case study, “Powering Product Launches, Building a Sense of Community, and More,” Starbucks’ Director of Digital Strategy, Alexandra Wheeler, shares some of the recent work they have done in social media.

Alexandra explains how customer insights led to the the launch of the However-You-Want-It Frappuccino — which invited participation through Facebook, Twitter, and Frappuccino.com.

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] gaspedal [dot] com.

Supernova – July 29-30, Philadelphia, PA >> http://supernovahub.com/

BlogHer ‘10 – August 6-7, New York, NY >>http://blogher.com

BlogWell – August 11, Chicago, IL >> http://gaspedal.com/blogwell/chicago10/

Social Media for Financial Services – August 26-27, Windsor, CT >> http://www.limra.com/Events/eventdetail.aspx?id=874

New Marketing Experience – September 21, Chicago, IL >> http://event.nmlevents.com/chi/

Web 2.0 Expo – September 27-30, New York, NY >> http://www.web2expo.com/webexny2010/

BlogWorld & New Media Expo – October 14-16, Las Vegas, NV >> http://www.blogworldexpo.com/index.aspx

Disclosure: BlogWell is our event. We include it because we think you’ll love it.

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

Intuit is hiring a senior marketing manager to lead their social, mobile, and emerging media marketing efforts for their consumer tax team. >> Intuit

For a chance to promote Entertainment Weekly on Facebook, Twitter, and other sites, check out Time Warner’s opening for a social media editor. >> Time Warner

SmithBucklin’s Tech Image needs someone to connect high-tech clients with top influencers in business and technology as their social media evangelist. >> SmithBucklin

Discovery Communications is hiring a social media specialist to encourage interaction and build a strong, engaged community of fans. >> Discovery

Careers: New Hires

Frank Eliason, the customer service guru behind @ComcastCares, has been hired by Citi to lead their social media efforts. >> Finextra

Tribal DDB Canada has promoted Marty Yaskowich to managing director of their Vancouver office where he’ll help develop their digital and social media. >> MediaBistro.com

Cory Edwards is transitioning from Symantec to lead a social media team within Dell’s corporate communications.

Disclosure: Intuit and Dell are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

We’d like to publicly welcome Astellas as our newest member of the Social Media Business Council.

They’re joining the likes of Dell, Walmart, Nokia, SAP, GM, Coca Cola, and Procter & Gamble – and more than 100 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.

If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.

7/27 AT&T: Caring for customers with social media. (Private member call.) Learn more

8/11 BlogWell: Featuring social media case studies from McDonald’s, Chevron, Whirlpool, General Motors, CME Group, Alberto Culver, Verizon, and Kraft Foods. (Public event.) Learn more

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Molly explained that collaboration among members of different departments and outside contributors helped Nokia achieve successful social media outreach during SXSW.

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

With a new marketing strategy and the introduction of two social media programs, Cold Stone Creamery is hoping to increase sales by driving online fans to their stores. >> Forbes

Andrew Varga, CMO at Papa John’s, speaks about the outcome of their “Specialty Pizza Challenge,” a contest asking consumers to submit their own pizza recipes via Facebook. >> Brandweek

In a social media first, Kmart is combining their online gaming community at MyKmart.com with offline retail activity by taking video game reviews from the site and placing them on store shelves. >> Social Media Explorer

USA Network is using social media to market their new “Character Rewards” loyalty program, which lets fans earn earn points on their website by watching videos, playing games, and reposting content to Facebook and Twitter. >> DMNews

Social media architect for Clorox, Greg Piche, shares how the brand connects with partners and consumers through their Clorox Connects social media site. >> Social Media Examiner

LG is using YouTube and Facebook to launch the second phase of their “Life’s Good” campaign, an idea based on a spoof American soap opera that dramatizes the use of social networks in everyday life. >> Brand Republic

Jordan Stone from We Are Social gives an analysis of of the brilliant Old Spice campaign that took the internet by storm and brought social media to a new level. >> We Are Social

In its first Foursquare promotion, Ann Taylor is offering discounts to shoppers who check in to one of the company’s eight New York stores. >> Mashable

Top executives from Hershey, Best Buy, Del Monte, and more share insights on creating effective corporate social media strategies. >> MediaPost

Coca-Cola brought in 86 million Twitter impressions in 24 hours by using Promoted Tweets to tap into the online discussion about the World Cup. >> Social Media at Work

Disclosure:  Hershey, Clorox, and Coca-Cola are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Seattle case study presentation, “Obi-Wan and Boeing,” Communications Director, Todd Blecher, spoke about the evolution of Boeing’s online communication approach.

Todd explained that by focusing on storytelling, sharing, and video, they have been able to change the tone of their online content from technical and boring to personal and interesting.

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] gaspedal [dot] com.

Supernova - July 29-30, Philadelphia, PA >> http://supernovahub.com/

BlogHer ‘10 - August 6-7, New York, NY >>http://blogher.com

BlogWell – August 11, Chicago, IL >> http://gaspedal.com/blogwell/chicago10/

Social Media for Financial Services – August 26-27, Windsor, CT >> http://www.limra.com/Events/eventdetail.aspx?id=874

New Marketing Experience - September 21, Chicago, IL >> http://event.nmlevents.com/chi/

Web 2.0 Expo - September 27-30, New York, NY >> http://www.web2expo.com/webexny2010/

BlogWorld & New Media Expo - October 14-16, Las Vegas, NV http://www.blogworldexpo.com/index.aspx

Disclosure: BlogWell is our event. We include it because we think you’ll love it.