Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In her BlogWell Atlanta case study presentation, “Building Social Media from Within,” SunGard’s Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.

Valeria’s presentation covers how she built internal trust and credibility by closely tracking her team’s efforts, how launching internal social media gave everyone a thirst to contribute, and how they’re finding success engaging in social media even though most of their customers aren’t online.

We’d like to publicly welcome our newest members of the Social Media Business Council:

• Scripps Travel Channel
• AstraZeneca
• TD Bank Financial Group

They’re joining the likes of Dell, Walmart, Nokia, SAP, GM and Coke – and more than 90 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.

If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.

2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here

2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

2/19 SMBC: Building social media to scale (Private member call) Click here

2/26 Microsoft: Learning (and playing) with Ribbon Hero (Private member call) Click here

In a recent study by PostRank, Measuring Engagement of the Social Web: ‘07-’09, research shows that while year-over-year on-site engagement (like post comments) are down 50%, overall engagement is actually up 30%.

Other findings from the study:

• Off-site channels have dramatically increased in contributions to overall engagement, increasing from 1% in 2007 to nearly 30% in 2009
• Trackback contribution to total engagement is down from 19% in 2007 to 3% in 2009
• Facebook and Twitter are increasing the lifespan of stories as they continue to improve information discovery

Read the full study: Click here

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In her BlogWell Atlanta case study presentation, “Embracing a Social Media Culture,” ConAgra’s Director of Public Relations, Stephanie Moritz, explained how ConAgra is approaching social media as a strategic opportunity.

Stephanie’s case study explained how they’re integrating social media across many aspects of their business, how they educated senior management through “digital immersion,” and how ConAgra uses five core items to determine their social approach.

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Atlanta presentation, “Social Media Ethics Briefing: Staying Out of Trouble,” GasPedal CEO Andy Sernovitz recapped the latest FTC regulations on disclosure and social media.

Andy’s presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Atlanta case study presentation, “A Thriving Media Company in the Social Media Era,” Turner Broadcasting System’s Digital Marketing Director, Seth Miller, explained how — as a largely traditional media company — Turner is finding success by embracing social media.

Seth’s presentation covers how they’ve supported fans who’ve posted creative spins on their content, how they’ve reached out to existing communities, and how they’ve used social media to collaborate with their followers.

We’d like to publicly welcome our newest members of the Social Media Business Council:

• DeVry University
• Canada Post

They’re joining the likes of Dell, Walmart, Nokia, SAP, GM and Coke – and more than 90 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.

If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.

1/29 Graco: Social media in a product recall (Private member call) Click here

2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here

2/3 Kraft: Building structure around social media management (Private member call) Click here

2/3 National Association of REALTORS: How to run a customer unconference (Private member call) Click here

2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here

2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

2/19 SMBC: Building social media to scale (Private member call) Click here

According to research by Nielsen, global consumers spent nearly six hours on social media sites like Facebook and Twitter in December 2009 — an 82% increase from the same time last year.

The study looked at both “unique audiences” and “time per person” for social media sites, and included data from the U.S., U.K., Australia, Brazil, Japan, Switzerland, France, Spain, and Italy.

Other findings from the study:

• With 143% growth in average time spent on social networks, U.S. growth outpaces all others
• At nearly 7 hours per month, Australia leads all nations in average time spent per person on social media sites
• With 579% growth in unique visitors, Twitter continues to be the fastest growing social network in the U.S.

Learn More: Nielsen